Louth County Council launches online campaign to encourage young people to play their part in the fight against COVID-19


Louth County Council has teamed up with a number of well-known figures from the county to encourage young people in Louth to continue to play their part in the fight against COVID-19, by following the public health guidelines. The #LouthTogether social media campaign features PetrolRose blogger, Katherine Beirne, Drogheda based GP, Dr Amy Morgan, and Student Union President of Dundalk Institute of Technology, Taidgh Kavanagh. It was launched today with Katherine Beirne’s video message.


The video campaign is aimed at the 18-to-30-year-old cohort in County Louth, and encourages them to help to suppress COVID-19 in Louth by following the basic public health guidelines: washing their hands; keeping social distance, and wearing a face covering where required and when social distancing isn’t possible. The campaign comprises four videos: one per ambassador, and one overarching campaign video. The videos will be shared throughout the week via the campaign’s Instagram account, Louth County Council’s Twitter account, and the ambassadors’ own social media accounts.


Commenting, chief executive of Louth County Council, Joan Martin said: “County Louth has seen a high number of positive COVID-19 cases when compared with other counties. To get this virus under control, it is essential that everyone plays their part. The 18-30 year olds in our community are absolutely key to suppressing the virus as they play a central role in the economic and social life of our county – and would normally be out and about, interacting with people in their work, in their family life, and in their social life. It is vital that they are fully aware of and follow public health guidelines when it comes to COVID-19.


“While they are central to our success in suppressing this virus in Louth, the 18-30 year age group is notoriously hard to reach through traditional media, and research has shown us that social media is the main source of news for 18-24-year-olds, with 25-30-year-olds citing digital news media as their main source of news*. We are delighted to have Katherine Beirne, Dr Amy Morgan and Taidgh Kavanagh on board to help us with this campaign, as through their work, they know this cohort well.


“The past year has been very difficult for everyone, particularly younger people, who have missed out on so much - meeting with friends, travel, being on campus for college, possibly a part-time job - but we can only beat this virus if we work together. #LouthTogether has a proactive message: better days are ahead but we still need to work together to help keep our families, friends, and communities safe. The country is currently on Level 5 Restrictions in the fight against COVID-19 and we are asked to stay at home, unless absolutely necessary - I am appealing to everyone in Louth to adhere to this.”

 PetrolRose blogger and #LouthTogether ambassador Katherine Beirne

Louth native, PetrolRose blogger and #LouthTogether ambassador Katherine Beirne said: “I am delighted to be involved in this campaign with Louth County Council. It has been a difficult year, with many of the little things we took for granted in our lives severely curtailed – what I miss most is going to comedy gigs with my friends and seeing my grandparents. While the opportunity of a vaccine brings hope, until it is our turn, we need to work together to keep each other safe. I would encourage everyone over the next number of months to work together by remembering to wash our hands; keep a 2-metre distance, and to wear a face covering.” 


Drogheda-based general practitioner and #LouthTogether ambassador Dr Amy Morgan

Drogheda-based general practitioner and #LouthTogether ambassador Dr Amy Morgan said: “As we return to stricter public health restrictions, things continue to be challenging, but a vaccination programme is being rolled out. In the meantime, it’s important that we all keep playing our part to make sure that COVID-19 doesn't spread in our community. #LouthTogether is a timely reminder that COVID hits the most vulnerable the hardest - that’s our grannies and grandads, and family and friends of any age with weakened immune systems – it’s vital that we continue to work together to protect them until they have the opportunity to accept the vaccination.”


President of DkIT's Students' Union and #LouthTogether ambassador Taidgh Kavanagh

President of DkIT's Students' Union and #LouthTogether ambassador Taidgh Kavanagh added: “Living in a COVID-19 era isn’t easy for anyone. The past few months have been particularly challenging for students as they swap the campus experience for remote learning and Zoom calls with friends. As part of #LouthTogether, I would like to remind everyone that better days are ahead, but in the meantime we all must work together and follow public health guidelines to keep our friends, families, and communities safe.”

More information on the #LouthTogether campaign and current public health guidelines are available on Louth County Council’s website.


In further response to the pandemic, Louth County Council will launch a dashboard to enable people in Louth to easily access COVID-19 case numbers in their local election areas. The dashboard will be available on the council’s website shortly.